Retail Resource Group

We Turn Lemons into Lemonade

The Retail Resource Group Advantage

RETAIL RESOURCE GROUP (“RRG”) exclusively focuses on the retail and restaurant industry, providing a full service outsource real estate solution for our clients. Our broad-based experience uniquely qualifies us to focus on critical issues that motivate both Tenants and Landlords. RRG has a proven track record of successful negotiations that achieve real dollar savings, create value, and mitigate leasehold exposure for our clients.

■ The RRG Dealmaker Profile

  • 10-20 Years Experience
  • Director Level Executive or higher
  • Has led real estate programs for national tenants

■ Comprehensive Knowledge: Many of our dealmakers have been on both sides of the fence as a Developer and Tenant, giving RRG a unique understanding of the needs and motivations of both Landlord and Tenant.

■ Business Case: Our dealmakers deliver compelling negotiations to Landlords.

■ Relationship: We preserve and improve relationships with Landlords rather than using scare or scorched earth tactics.

■ Nationwide Brokerage and Retailer Network

■ Performance: Typical results for RRG Clients:

  • Rent Savings typically exceed 25%.
  • Average Hit Rate of approximately 36%.

■ Scalability: Our network of executives allows RRG to allocate projects to different dealmakers depending on your business's goals and initiatives.

Meet Your Management Team

Mark Wheeler Expert Commercial Lease Negotiator

Mark Wheeler, Founder & Managing Director

Mark Wheeler is the Managing Partner of Retail Resource Group. He leads the executive team with extensive knowledge and experience in the areas of growing and developing retail brands, providing development advisory services, and restructuring real estate portfolios for retail and restaurant companies.

Mark founded Retail Resource Group in 2008. RRG is a full service outsource real estate solution, specializing in the retail, restaurant and banking segments of real estate industry. Our projects consist of retail and restaurant rollouts, portfolio sale leasebacks, non-bankruptcy and bankruptcy lease restructures and terminations, and client focused mixed-use development services.

With over 30 years of in-depth experience as both a Landlord and a Tenant, Mark has a unique perspective that has allowed him to have a track record of success as an executive level manager, multi-unit franchise owner, developer and outsource consultant to national and regional tenants. Some of Mark's experience and client relationships include Wells Fargo, TGI Friday's, Buffalo Wild Wings, Krispy Kreme, Zoe's Kitchen, Jack in the Box, 7-Eleven, Whataburger, Starbucks, Restoration Hardware, Sprout’s, Walgreens, Pei Wei, Kona Grill, Einstein’s Bagels, Corner Bakery, Petco, AT&T, Mattress Firm, Verizon, Staples, Office Depot, Boston Market, McDonalds, Qdoba Mexican Grill, Gatti's Pizza, CiCi's Pizza and Blockbuster Video.

Throughout his career Mark has worked in more than 18 countries. Mark has a BA from Texas State University.

Kayla O'Connor, Team Director

Kayla O'Connor brings experience in lease negotiations, asset management, site selection, and market planning for restaurant and retail companies. Kayla has personally saved her clients over $70M from rent restructuring. She has tracked and organized the renewal, acquisition, disposition, and termination documentation of over 5,000 leases for over 15 restaurants and retail clients.

Prior to joining RRG, Kayla worked for Taco Bell. She was hired with the intention of focusing specifically on lease negotiations and store expansion. She was responsible for the renewals, lease restructuring, property acquisitions, generating capital contributions to fund store remodels, terminations, and disposition of company operated restaurant locations. She managed combined portfolios of over 250 company operated stores in assigned territories across the United States. During her tenure with Taco Bell, she improved the annual store level EBITDA on average by 3.19% and reduced the rent factor on average by 6.2%, far exceeding projected results and company expectations.

Kayla also facilitated the marketing and closing of over $250 Million in NNN Sales Lease Back Investments. Working directly with developers, investors, franchisees, and 1031 buyers, she focused on addressing everyone's individual goals and objectives.

Kayla received a Bachelor of Business Administration degree in Real Estate Finance from the University of San Diego.

Kayla O'Connor Lease Restructuring
Kayla O'Connor Lease Restructuring

Kayla O'Connor, Team Director

Kayla O'Connor brings experience in lease negotiations, asset management, site selection, and market planning for restaurant and retail companies. Kayla has personally saved her clients over $70M from rent restructuring. She has tracked and organized the renewal, acquisition, disposition, and termination documentation of over 5,000 leases for over 15 restaurants and retail clients.

Prior to joining RRG, Kayla worked for Taco Bell. She was hired with the intention of focusing specifically on lease negotiations and store expansion. She was responsible for the renewals, lease restructuring, property acquisitions, generating capital contributions to fund store remodels, terminations, and disposition of company operated restaurant locations. She managed combined portfolios of over 250 company operated stores in assigned territories across the United States. During her tenure with Taco Bell, she improved the annual store level EBITDA on average by 3.19% and reduced the rent factor on average by 6.2%, far exceeding projected results and company expectations.

Kayla also facilitated the marketing and closing of over $250 Million in NNN Sales Lease Back Investments. Working directly with developers, investors, franchisees, and 1031 buyers, she focused on addressing everyone's individual goals and objectives.

Kayla received a Bachelor of Business Administration degree in Real Estate Finance from the University of San Diego.

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