Retail Resource Group

We Turn Lemons into Lemonade

The Retail Resource Group Advantage

RETAIL RESOURCE GROUP exclusively focuses on the retail and restaurant industry, providing a full service outsource real estate solution for our clients. Our broad-based experience uniquely qualifies us to focus on critical issues that motivate both Tenants and Landlords. RRG has a proven track record of successful negotiations that achieve real dollar savings, create value, and mitigate leasehold exposure for our clients.

■ The RRG Dealmaker Profile

  • 10-30 Years Experience
  • Director Level Executive or higher
  • Has led real estate programs for national tenants

■ Comprehensive Knowledge: Many of our dealmakers have been on both sides of the fence as a Developer and Tenant, giving RRG a unique understanding of the needs and motivations of both Landlord and Tenant.

■ Business Case: Our dealmakers deliver compelling negotiations to Landlords.

■ Relationship: We preserve and improve relationships with Landlords rather than using scare or scorched earth tactics.

■ Nationwide Brokerage and Retailer Network

■ Scalability: Our network of executives allows RRG to allocate projects to different dealmakers depending on your business's goals and initiatives.

Meet The RRG Team

Mark Wheeler, Founder & Managing Director

Mark is the Founder and Managing Director of Retail Resource Group and brings 30+ years of experience in the retail industry from the perspective of a corporate real estate executive, a restaurant multi-unit franchisee, a developer, landlord and an advisor to numerous restaurant and retail brands. Mark is responsible for overseeing all functions, particularly focusing on business development, client relations and counsels the Deal Making team.

Mark founded Retail Resource Group in 2008 during the last financial meltdown and sought to help retail and restaurant companies fix problems, unlock hidden capital and maximize value. His client relationships include TGI Fridays, Red Robin, Wendy’s, Krispy Kreme, Buffalo Wild Wings, Nectar, Blockbuster Video, Mattress Firm, Office Depot, Noah’s/Einstein’s Bagels, Boston Market and Qdoba Mexican Grill to name a few.

Preceding RRG, Mark was a Founder & Partner of Trivanta, an investment sales brokerage company for secure NNN retail assets. Prior to this, he was also a Managing Partner at Surecap Real Estate Services / KZ Holdings and developed for national brands including Starbucks, Walgreens, 7/11, Kinko’s, Office Depot, Petco and Wells Fargo. Before development, Mark was a Managing Principal of one of the largest Boston Market franchisees located in Northern California. He led the development of more than 60 stores and shared P&L and operational responsibility for the company. Mark began his career with Blockbuster Entertainment Corporation where he served as Director of International Development, Director of Store Development Western U.S. and managed Store Development for the Midwest and Central U.S. His Blockbuster rollout experience includes work in most of the United States, Mexico, Canada, Italy, Spain, Brazil, Australia, Japan, Venezuela, Chile, Argentina, China and others. During his tenure Blockbuster grew from approximately 50 stores to 4,000+ worldwide.

Mark currently resides in Austin, Texas and is a graduate of Texas State University.

Travis Alvarado

As Executive Vice President of Business Development for Retail Resource Group Travis leads the business development team with extensive knowledge in growing corporate and franchise-based retail brands, asset management of existing retail and restaurant portfolios and ground up real estate development. With over 22 years in the real estate industry, Travis brings a high level of business acumen and proven success as an executive level manager, real estate developer, experience in the private equity arena, and growing and merging franchise-based organizations for national and regional tenants.

Travis is a founder of D’Ville Partners, a commercial real estate development organization and preferred developer for Starbucks Coffee Company.

In 2016, he was hired as the Vice President of Development for private equity owned Excel Fitness, one of the nation’s largest Planet Fitness franchisees. He was responsible for real estate site selection, portfolio management, design, construction, and facilities. At his exit in December of 2022, he had grown Excel Fitness from a 16 club, Texas only, portfolio to 120 clubs across 9 states through organic growth and four mergers with franchise groups.

In January 2007, Travis joined Starbucks as a real estate manager responsible for new store development in Texas, Oklahoma, and New Mexico. During his career at Starbucks, he was responsible for the development of over 100 new store builds and the creation and implementation of strategic market plans for a 600-unit portfolio of existing assets.

Prior to Starbucks Travis was an Asset Manager for Pier 1 Imports managing a 300-store portfolio and the disposition of company owned assets. Travis was recruited directly out of college by RadioShack where he managed over 500 assets and was tasked with developing a market plan and site selections across regions of the US.

Travis has a Bachelor of Business Administration degree in Finance with an emphasis on Real Estate. He graduated with honors from Texas Christian University. Travis resides in Houston, Texas.

Eric Vukmirovich

Eric is the Chief Financial Officer of Retail Resource Group and is a lawyer and an accountant with 20+ years of operations, accounting, finance, legal and M&A experience. His skillset ranges from leading global public companies to building and advising start-up companies. He has engaged in all aspects of tenant-side lease negotiations including renewals, restructures, subleases and terminations for over 300,000 square feet in multiple countries with landlords ranging from small, single owner buildings to multi-billion dollar developers.

Notably, Eric began his career as a consultant at Ernst & Young and at Arthur Andersen before becoming COO and CFO of mcgarrybowen, one of the most successful advertising agency start-ups, receiving highest accolades in the advertising industry. During his tenure, mcgarrybowen grew from 25 to 1,000 employees in less than 8 years with operations now in 9 different countries. Eric spearheaded all real estate transactions on a global basis, and managed the eventual sale of mcgarybowen to Dentsu Aegis Network Ltd. Most recently, Eric has been investing in and advising different startup companies.

Eric holds a Bachelor of Arts in Accounting from Michigan State University, and a Juris Doctor from Wayne State University School of Law and currently resides in New York City.

Kayla O'Connor

Kayla O'Connor is a Vice President and Senior Dealmaker for Retail Resource Group. She brings extensive experience in lease negotiations, asset management, site selection, and market planning for restaurant and retail companies. Kayla has personally saved her clients over $70M from rent restructuring. She has tracked and organized the renewal, acquisition, disposition, and termination documentation of over 5,000 leases for over 20 restaurants and retail clients.

Prior to joining RRG, Kayla worked for Taco Bell. She was hired with the intention of focusing specifically on lease negotiations and store expansion. She was responsible for renewals, lease restructuring, property acquisitions, generating capital contributions to fund store remodels, terminations, and disposition of company operated restaurant locations. She managed combined portfolios of over 250 company operated stores in assigned territories across the United States. During her tenure with Taco Bell, she improved the annual store level EBITDA on average by 3.19% and reduced the rent factor on average by 6.2%, far exceeding projected results and company expectations.

Kayla also facilitated the marketing and closing of over $250 Million in NNN Sales Lease Back Investments. Working directly with developers, investors, franchisees, and 1031 buyers, she focused on addressing everyone's individual goals and objectives.

Kayla received a Bachelor of Business Administration degree in Real Estate Finance from the University of San Diego.

Clay Primrose

Clay operates as a full or fractional Chief People Officer (CPO) for small, profitable, fast growth companies with the focus of supporting, managing and improving ORGANIZATIONAL HEALTH and ensuring that leadership has the human capital to execute their strategy and plans. He works to build a cohesive leadership team that has clarity, alignment and commitment. He maximizes the output of existing human capital by developing great managers, instituting effective hiring processes and performance management, plus assisting leadership in managing the emotional economy within the company—the hearts and minds that determine output.

His passion is people—the company’s most important asset. He helps make data-driven decisions using sophisticated people analytics to find the right fit for every position. He uses these assessment tools to bring leaders fast and deep perception of their human capital resources and helps them build a strengths-based organization that supports them. He is known for being a trusted partner with leadership.

Prior to Retail Resource Group, Clay spent 25+ years providing assessment-based analysis, coaching and consulting to leadership teams at Dell, Apple, HP, IBM, Cirrus Logic, Semtech Semiconductor, Sonos, QD Vision, Congatec, City of Austin, Allied Health Media, Open Symmetry, Televero Health, Blueprint Systems, Maudies TexMex, Nectar Cannabis and others.

Clay has a BA in Psychology from Stanford University and an MBA from the University of Texas. His is an Advanced Certified Birkman Consultant.

Marci Rude

Marci Rude is a Director for RRG. For over 25 years, Marci has successfully led the development strategy and implementation programs for the retail, restaurant and hotel industry representing popular consumer brands including Blockbuster, Boston Market, Extended Stay America, Sonic, Gap, P.F. Chang’s, Petsmart, Kona Grill and Thirsty Lion.

Marci is known for being a strategic leader who excels in finding areas of opportunity to optimize profitability while minimizing risk for organizations. Marci has an extensive track record of achievement in all aspects of project involvement including site analytics, site selection, contract negotiation, lease administration, licensing, development, architecture and design, procurement, construction and facility management. Throughout her career, Marci has worked with organizations in various stages of their lifecycle to include growth, restructuring, disposition and acquisition. Marci is highly skilled in the art of negotiation and has represented both landlords and tenants to achieve favorable deal structures. Marci is recognized as a results-oriented professional and has established a highly respected reputation in the commercial real estate and development industry.

Marci graduated from the University of Colorado in Boulder and currently resides in Phoenix, Arizona.

Nate Nickerson

Nate is a Director for Retail Resource Group, working as a Dealmaker and an Advisor in the Bank REO division. Over his 30-year career in commercial real estate, Nate Nickerson has built a solid track record with investors, owners, tenants, and operating businesses. Nate’s experience covers nearly every aspect of development, consulting, brokerage, management, and appraisal. This broad experience gives Nate the ability to analyze opportunities and challenges from all perspectives.

Nate has been a principal developer of over 1,000,000 square feet of retail and restaurant properties including single tenant, mixed use, and regional shopping centers. He has developed properties for Target, Home Depot, Best Buy, Stein Mart, Michaels, PetSmart, OfficeMax, Famous Footwear, LensCrafters, T-Mobile, Chipotle, Mattress Firm, and many more. Nate has been the managing principal in charge of market planning, site acquisition, capitalization, construction management, leasing, asset management, and disposition.

Nate has worked with a number of retailers and restaurants including Target, Best Buy, Michaels, IHOP, Goodyear, Party City, DSW, Baskin Robbins, Allstate, Dave & Busters, BJ’s Brewhouse, Firestone, Guitar Center, KFC, Hard Rock Café, Chili’s, Chuy’s, Mattress Firm, Wendy’s, Leslie’s Pool Supply, Quizno’s, Potbelly, GNC, Sally Beauty, Texas Tech University, In-N-Out, and Wingstop. Nate also has extensive experience in landlord representation, having managed over 4,500,000 square feet of retail and restaurant properties previously in his career.

Additionally, Nate has served as Director of Real Estate for a regional fast casual restaurant business, directing growth in three major markets. He has also worked closely with Wells Fargo to significantly increase the bank’s recovery on defaulted loan assets.

Nate has a Bachelor of Business Administration in Finance from the University of Texas (Austin) and resides in Austin, Texas.

Jerry Hunt

Jerry Hunt is a Director, Dealmaker and Advisor in the Bank REO Division for Retail Resource Group. He is also the co-founder of Rubicon Property Group and has over 25 years of public and private company real estate acquisition, development, management, financing, disposition and advisory experience, primarily in retail and mixed-use asset classes.

Prior to Rubicon Property Group, he founded Quattro Realty Group, co-founded Blake Hunt Ventures and was Senior Vice President and Chief Operating Officer of Western Properties Trust.

Throughout his career, Jerry has focused on development, re-positioning and transaction-oriented roles and has acquired and/or leased over 7,500,000 square feet representing over $2 billion in asset value. Specifically, at Blake Hunt Ventures, Jerry was one of two principals responsible for retail and mixed-use developments that totaled $750 million at cost in Northern California alone. Previously at Western Properties Trust, he was responsible for managing all operations of its $500 million dollar retail portfolio which was comprised of 55 properties and over 5,000,000 square feet.

Jerry earned a Bachelor’s Degree from University of Pacific. He currently resides in San Francisco, California and enjoys spending time with his two daughters and granddaughter.

Tina Mitchell

Tina Mitchell is a Director and Dealmaker for Retail Resource Group and brings unmatched knowledge, effective deal making and outstanding interpersonal skills to the team. She has over 30 years of experience in the retail real estate industry, both on the Tenant side as a Real Estate Manager, responsible for site selection and on the Development side, working with several preferred developers.

Tina has extensive knowledge in lease and contract negotiations, site analysis, site selection and acquisitions. She has worked with an impressive list of companies including but not limited to Red Robin, Floyd’s 99 Barbershop, Blockbuster Video, International House of Pancakes, El Chico Restaurants, Advance Auto Parts, CVS Pharmacy, and Stripes/Sonoco Gasoline and Convenience Stores. Tina had the unique experience of working as a Real Estate Manager for Blockbuster Video during their initial roll out of stores in the 1980’s and had the chance to work for them again at Retail Resource Group when she renegotiated their leases during bankruptcy.

Tina currently resides in Houston, Texas.

Jamison Cutter

Jamey works on the Financial & Operational Services Team for Retail Resource Group and has over 30 years of “hands-on” experience in the restaurant industry. He has worked as an operator of full service, fast casual, and quick service restaurants with the following brands-The Velvet Turtle, Spoon’s Bar and Grill, Chili’s, Boston Chicken, Wendy’s, Krispy Kreme, Jamba Juice and Corner Bakery Café. He has held positions from Dishwasher to Manager, District Manager, Regional Manager and Owner.

Upon graduating the University of Oregon with a major in business and minor in Spanish, he worked his way into ownership positions, most recently with the Corner Bakery Café as a franchisee for Colorado. In addition, he has served on the Corner Bakery Café Franchise Advisory Committee for the last 13 years.

Over the last 30 years, Jamey has opened over 60 various restaurants and has been involved in all aspects of store openings, including feasibility studies, site selection, bank loans, contract negotiations, construction management, design, vendor selection, recruiting, hiring, training, new store opening marketing, financials, and store operations. With his 30 plus years of experience, he has consulted with numerous restaurant groups during all points of their life cycle.

Jamey resides outside of Denver, Colorado.

Rhona Moore

Rhona is the Director of Accounting and Project Management for Retail Resource Group and has been with the Company since its inception. She has managed restructure, termination, M&A, asset disposition and sale leaseback programs for the past 12 years and has worked with many national retail and restaurant clients including but not limited to TGI Fridays, Red Robin, Wendy’s, Krispy Kreme, Buffalo Wild Wings, Nectar, Blockbuster Video, Mattress Firm, Office Depot, Noah’s/Einstein’s Bagels, Boston Market and Qdoba Mexican Grill.

Prior to Retail Resource Group, she has been involved all aspects and phases of build to suit retail development which include site identification, purchase contract negotiation and acquisition, research and due diligence, design, entitlement, construction loan management, construction management, property management and asset disposition.

Rhona’s experience in retail asset management and negotiations coupled with shopping center development provide her with a unique ability to understand key lease components from both the landlord and tenant’s perspective.

Rhona received a Bachelor of Business Administration from Texas State University and resides in Austin, Texas.

Cheryl Norton

Cheryl is the Director of Research for Retail Resource Group and has been with the Company for the last 12 years. In her role, Cheryl is skilled at identifying and analyzing data to find ways to improve Retail Resource Group’s operations and success. These skills include researching market and industry trends and patterns, informing various levels of management of current market trends and making recommendations of changes and improvements based on her research.

Prior to joining Retail Resource Group, Cheryl worked in Real Estate for 30 years. Her expertise of identifying profitable investments for her clients resulted in a successful career.

Cheryl Norton attended The University of Texas, majoring in Business. She currently resides in Austin, Texas.

Ginnie Moore

Ginnie Moore is a Project Analyst for the Dealmaking Team at Retail Resource Group and brings over 10 years of experience in the real estate field, focused in asset management for a variety of property types.

Ginnie’s background includes full-service management and leasing of a diverse portfolio of over 5,000,000 square feet which included retail centers, office and industrial buildings throughout the western United States. She has successfully leased, restructured and managed many retail projects working directly with big box anchors and quick service retail companies to optimize portfolios on both the landlord and tenant side. Her unique experiences on all sides of the real estate transaction along with her strong work ethic, attention to detail and hands-on approach allows her to truly partner with her clients.

Ginnie resides in Long Beach, California.

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